Nike has always been the talk of the town, with the way it has redesigned and reimagined its athleisure space. Their one-of-a-kind and highly-demanded, world-famous footwear is what makes Nike what it is today – OMNIPRESENT! But this time, the brand has set a moonshot goal to double its revenue while reducing its environmental effect. To boost this goal, it has established three strategic goals: reduce environmental footprint, transform manufacturing, and unlock human potential.
Nike had released its 2021 Impact Report, as well as a brand new Sustainability Microsite that showcased the company’s sustainability efforts and future aspirations. With a focus on lowering its carbon footprint, Nike established a number of goals based on scientific research and expanding on the achievements of the previous year. These include replacing high-volume products’ materials with low-carbon alternatives, collaborating with independent companies.
Here’s What Nike Is Doing To Become More Environmentally Friendly:
- Nike’s Priority To Develop A Diverse And Inclusive Workforce
Nike is enhancing its employment, promotion, and engagement of talented individuals around the world, with the objective of reflecting the diversity of the consumers it serves and the communities where its employees live and work. Nike will begin by increasing the representation of women and people of color while continuing to promote diversity across all dimensions of its business in the long run. In addition, in the United States, the corporation is creating a new Family Care benefit that will assist all new parents as well as employees caring for their sick family members.
- Nike’s Materials Play A Key Factor In Environmental Impact
The materials utilized to create Nike sneakers account for approximately 60% of their environmental effect. Nike’s sustainability program has aimed for a 10% reduction in the average environmental footprint of its shoes in 2020. Additionally, their goal was to expand the use of more sustainable materials overall, adding on its already substantial achievements. The brand has given outstanding performance with a minimized environmental effect.
- Nike Uses The Power Of Sport To Motivate Kids To Exercise
Nike has believed in the power of sport to improve the world since its inception. Research shows that active kids are happier, healthier, and more successful. Nike is helping the next generation of athletes on the field by raising awareness of the physical inactivity problem and teaming with others to get kids moving.
- Nike Conserves Energy And Lowers Emissions
Since 2008, the company’s contract footwear producers have reduced energy consumption per unit by almost 50%. That means that producing Nike shoes today consumes nearly half the energy and emits roughly half the pollutants that it did eight years ago. Nike’s sustainability has a plan to employ 100% renewable energy at its owned and operated facilities, and several of its major facilities have already implemented on-site renewable energy generation.
- Nike’s Significant Investments In Manufacturing Transformation
Nike is collaborating with higher-quality contract manufacturers that are committed to improving their operations to become efficient, green, egalitarian, and worker-empowering. 86% of Nike’s contract production base has achieved a performance grade, demonstrating its commitment to valuing workers and improving environmental standards. Nike’s goal was to achieve this by 2020, for all contract factories.
- Nike Performance Products Help In Conserving Water and Reducing Waste
Since 2010, over three billion plastic bottles have been rescued from landfills and turned into recycled polyester. These includes its amazing Nike Vapor football outfits with Aeroswift technology. Meanwhile, the company’s ColorDry technology has saved more than 20 million liters of water and its Reuse-A-Shoe program has recycled more than 30 million pairs of shoes.
- Nike’s Move To Zero
Move to zero is Nike’s journey to achieve zero carbon and zero waste to safeguard the future of the sport. Nike Grind, a palette of premium recycled and regenerated materials developed from genuine materials and goods. It’s an example of the brand’s work to reduce waste and move toward a closed-loop approach. They recycle old shoes and trash to create high-performance Nike footwear, gear, high-quality sports, and play surfaces like courts and tracks. Nike Grind materials are now used in 71% of its footwear and apparel items, including Flyknit yarns.
The footwear and swimsuits by Nike made from recycled waste plastics were the first to hit the market. Additionally, the plus-sized mannequins in its flagship stores are made utilizing only renewable energy sources. Nike has pushed the edge again with its 2021 sustainability targets, aiming to minimize carbon emissions with minimum environmental impact.